Engagement types

Two engagements. One goal: your best terms.

SBA deals cost you nothing up front — the lender pays our fee at closing. Larger and non-SBA raises run on a monthly advisory fee that's credited back against the success fee at closing.

Base

SBA financing

No monthly fees. The lender pays our fee.

SBA financing from $500K up to $10M, including pari passu structures.

We build your lender package, run the SBA lender campaign, negotiate your terms and support you through closing.

Before closing
Nothing: no setup fee, retainer, monthly fees or hourly billing.
Success fee
Paid by your lender at closing.
If it doesn't close
No success fee, and nothing else is owed.
Exclusivity
The exclusivity period is set in your engagement agreement.

Pro

Lower-middle-market financing

A monthly advisory fee, credited back against the success fee at closing.

For non-SBA and lower-middle-market raises, typically from $5M to $50M.

We build your full lender materials, run the whole debt-market process, negotiate your terms and manage the deal through closing.

Before closing
A monthly fee applies once documents are underway; it is credited against what you owe at closing.
Success fee
Due at closing. Typically rolled into the financing as a use of proceeds.
If it doesn't close
No success fee. Advisory fees already paid roll forward as credit on your next deal with us.
Exclusivity
The exclusivity period is set in your engagement agreement.

Need equity alongside debt? Let's discuss your options for that.

Set a call →

WHAT'S INCLUDED

Everything we handle for you

Base covers SBA financing; Pro covers conventional, lower-middle-market and non-SBA raises. Either way, we do the work below — you supply documents and decide which lender to go with.

45 ITEMS · 9 GROUPS

Services included, by engagement
Service

Base

SBA financing

Pro

Lower-middle-market financing

SBA financing (7(a), 504, pari passu)IncludedNot included
Financing amount $500K–$10MIncludedNot included
Conventional, lower-middle-market and non-SBA financingNot includedIncluded
Financing amount $5M–$50MNot includedIncluded
Initial deal assessmentFundability and closing-probability read on your deal, delivered as a two-page Deal Snapshot. No engagement required.IncludedIncluded
Proposed capital structureThe debt and equity mix we would take to market, sized to your dealIncludedIncluded
SBA vs. conventional pathway analysisCompare SBA and conventional options to find the best fitIncludedIncluded
Loan program matchingMatch your deal to the right loan programs and productsIncludedIncluded
Debt capacity & DSCR modelingModel debt service coverage to determine borrowing powerIncludedIncluded
Professional deal teaserBranded teaser email crafted for a lender audienceIncludedIncluded
Targeted lender list (1,150+ network)Curated list of qualified capital providersIncludedIncluded
Personalized lender outreachIndividual outreach to each target lenderIncludedIncluded
Multi-round follow-up campaignsSystematic follow-up to maximize response ratesIncludedIncluded
NDA distribution & trackingSend, track and manage NDA executionNot includedIncluded
Data room access managementOrganize and control lender access to deal documentsIncludedIncluded
Lender exclusion managementProtect existing banking relationshipsIncludedIncluded
In-depth financial analysis & risk assessmentComprehensive review of financials, cash flow and risk factorsIncludedIncluded
Market positioning & deal narrativeCraft a compelling story that resonates with lendersIncludedIncluded
Competitive deal benchmarkingCompare your deal to similar recent transactionsNot includedIncluded
Lender-ready credit packageComplete document package formatted for lender underwritingIncludedIncluded
Financing support letterOur assessment of potential financing options for the seller or broker, subject to lender underwriting and approvalIncludedIncluded
CIM creation (optional add-on)Professional confidential information memorandumNot includedAdd-on
Financial model creation (optional add-on)Custom financial model with projections and scenariosNot includedAdd-on
Dedicated senior deal advisorDirect access to an experienced deal professionalIncludedIncluded
Lender Q&A collection, routing & trackingManage all lender questions efficiently and track responsesIncludedIncluded
Sponsor-lender call preparation & talking pointsPrepare you for lender calls with key talking pointsIncludedIncluded
Lender call scheduling & coordinationHandle logistics for all lender meetings and callsIncludedIncluded
Direct lender advocacyAdvocate for your deal directly with lender decision-makersIncludedIncluded
Lender comfort lettersWhen a seller needs reassurance mid-process, we request a comfort letter from the lender on your behalf. The lender decides whether to issue it.Not includedIncluded
Underwriting support & document troubleshootingHelp resolve document issues during underwritingIncludedIncluded
Proactive lender re-engagementRe-engage lenders who have gone quiet or stalledIncludedIncluded
Third-party coordinationCoordinate with attorneys, accountants and other third partiesNot includedIncluded
Weekly detailed pipeline reportsComprehensive weekly updates on all lender activityIncludedIncluded
Weekly update callScheduled weekly call to review pipeline status and next stepsNot includedIncluded
Ongoing status updatesUpdates as the deal moves, without waiting for a scheduled callIncludedIncluded
Lender feedback summaries & sentimentAggregated lender feedback with sentiment analysisIncludedIncluded
Market intelligenceWhich lenders close, which stall or re-trade and where appetite is right now, from our track record across the networkIncludedIncluded
Multi-lender term sheet comparison matrixSide-by-side comparison of all term sheets receivedIncludedIncluded
Term sheet analysis & red-flag identificationIdentify unfavorable terms and potential issuesIncludedIncluded
Negotiation strategy & supportDevelop and execute a negotiation strategy to improve termsIncludedIncluded
Deal structuring & optimizationOptimize deal structure for the best possible outcomeIncludedIncluded
Closing timeline coordinationManage closing timeline across all partiesNot includedIncluded
Post-term-sheet lender managementKeep backup lenders engaged through closingIncludedIncluded
Advisory fee credits toward success feeAll monthly advisory fees accrue as credits applied at closingNot includedIncluded
Prepay discount optionPrepaying advisory fees up front reduces the monthly rateNot includedIncluded

Before you sign

Pricing questions

What the fees cover, when they are due and what happens if a deal doesn't close.

Why is there a fee before anything closes on a Pro engagement?

Because larger financings take far more work up front. A Pro engagement means a full lender package, a much broader lender process and more questions, calls and negotiation than a straightforward SBA loan. The up-front fee covers that work, and it is far less up front than an investment bank would charge. A Base engagement (SBA) has no setup fee and no monthly fees.

What do I owe if the financing doesn't close?

On a Base engagement (SBA): no success fee, and nothing else is owed.

On a Pro engagement: no success fee. Advisory fees already paid and any document-preparation charges already incurred are not refunded, but they roll forward and are credited back to you on a future deal with us.

Either way, you keep the materials prepared for your engagement and the lender feedback received.

Can I defer the fee until after funding?

On a Base engagement (SBA) there is nothing to defer: no setup fee, no monthly fees, and the success fee is due at closing. On a Pro engagement the monthly advisory fee cannot be deferred, because it keeps both sides committed to getting your deal done. However, it credits against the success fee rather than sitting on top, so you get it back at closing.

What's the difference between Base and Pro?

Base covers SBA financing; Pro covers conventional, lower-middle-market and non-SBA raises. Both run the full campaign with a dedicated deal advisor from assessment through closing. Pro adds what larger and non-SBA deals need on top, such as NDA management, deal benchmarking, a scheduled weekly call and closing coordination. The matrix above lists every service for both, line by line.

When does exclusivity start?

When your document package is complete, not when you sign — so the clock never runs while you are waiting on us. Its length is set in your engagement agreement. See the card for your engagement for its exclusivity and non-circumvention terms.

What if I close with a lender I already knew?

Name them before we start and they go on your excluded list. A lender you sourced yourself is treated differently from one we introduce, and the distinction is written into the engagement.

NEXT STEP

Tell us what you're financing

Set a call